Case study / B2B services / Revenue forecasting

How a key-account pipeline was converted into a defensible revenue forecast.

For one multinational key account, a vintage model replaces the previous correlation logic. Run-off curves translate orders, call-offs and backlog into a monthly revenue forecast from n+1 to n+6.

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Company profile

B2B-Servicegruppe

01

Pilot within a DACH services group with several thousand employees

02

Multinational key accounts with fragmented cost-object structures across regions and source systems

03

Non-recurring services across quotes, orders, call-offs and delivered output

04

Customer-owned DWH system as the target environment

What the Finance solution needed to achieve.

01

Determine how much of the order pipeline will convert into revenue in the coming months

02

Turn an observed correlation into a predictive model

03

Represent opening backlog explicitly as the missing state variable

04

Track peaks and run-offs over time and include them in the forecast

Data foundation

The data foundation behind the model.

01

Quotes and orders

Monthly volumes by cost object and order vintage

02

Call-offs

Call-off business as a separate volatile service source

03

Delivered output

Realised work used to estimate historical run-off curves

04

Opening backlog

Explicit opening state so output can exceed new orders

Architecture and implementation

From separate data to a production Finance workflow.

Finton combines source data, Finance logic, controls and delivery in one maintainable operating model.

01

Validation before modelling

The prior analysis is re-derived from raw data and tested for sample size, lags and controls

02

Vintage run-off curves

Each order month becomes a cohort with conditional conversion from n+1 through n+6

03

Pooled model

Relevant data points are combined across cost objects and data sources

04

Plausibility gate

Small vintages, unreconciled backlog and unresolved booking logic produce a question instead of a number

05

Production in the customer-owned BI & DWH environment

The monthly model runs in the client's existing data platform

Operational output

What Finance receives in ongoing operations.

The solution delivers decision-ready outputs in the client's existing system landscape.

01

Monthly revenue forecast

Conversion by order vintage from n+1 through n+6

02

Backtest and model quality

Prior-year comparison as the go or no-go basis

03

Explicit backlog

Undelivered volume remains an explicit model state

04

Rollout-ready method

Additional key accounts become a data question rather than a new modelling project

05

Documented operation

Internal owners can maintain and extend the model

Business impact

Measured impact in the Finance workflow.

01

Akkurat

The observed correlation was replaced with conditional vintage run-off curves and explicit backlog

02

n+1 to n+6

Each order vintage gains a monthly conversion horizon

03

One to many

The method is designed for more key accounts and recurring services

04

Zero new tools

The solution runs in the client's existing data platform

Your Finance workflow

Where could better data logic reduce manual work and uncertainty?

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